The fate of Adidas' excess Yeezy stock, after splitting from Ye, aka Kanye West: rather than 'burn' it, CEO Bjørn Gulden plans to sell the sneakers and donate the proceeds to charity
Adidas Starts Unloading Its Yeezy Gear, to Benefit Anti-Hate Groups - The New York Times
Adidas to Sell Yeezy Products Under New Name After Split With Kanye West – The Hollywood Reporter